Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Apr 20, 2008
That is the question… a client asked a couple of weeks ago. Here’s what I suggested.Before you get startedFigure out your objective. The blogosphere can be a good way to build awareness for you and your brand, but that doesn’t happen overnight....
