Social Media Week TO

Today Toronto and other many other cities around the world go social with the beginning of Social Media Week. There are many great events to choose from and I thought I'd highlight a few I'll be participating in:  Business Wire Social Media Webcast...

Inside PR 2.87: We don’t delete comments

This post was originally published on Inside PR 2.87. It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its...

C.C. stands for compelling content

There are some people like C.C. Chapman whose passion is infectious. Even when he disagrees with someone, he says it with a smile and in such a way that the other person feels like they’ve been treated with respect and not shot down. This week, C.C. was touring...

Measurement matters to Third Tuesday Toronto – Twitter notes

What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...