Advertising or PR?

I needed a good cup of coffee after reading a story by Globe and Mail reporter Jennifer Wells about a new Maxwell House advertising campaign entitled ‘Brew Some Good’.It turns out the ad agency decided to go minimalist with its TV spot, spending $19,000 on...

A-rain-ment

Last week I was fortunate enough to be in Manhattan for work.And while Ontario’s TV ads may claim, ‘there’s no place like this…’, they really should be referring to New York City.It happened to be raining on my second day, constant but...

Rrroll up the odds

It may look and feel like winter outside, but I say forget groundhogs. Tim Hortons’ annual ‘Rrroll Up the Rim to Win’ contest is my signal that springtime is nigh.And I’m happy to report the promo is back, complete with the promise of wonderful...

Media relations 2.0

A couple of days ago and quite out of the blue, I got a call from a reporter at the Louisville, Kentucky Courier-Journal. He was doing an article on a major infrastructure project in his community that refrenced the 407 ETR (a toll road in Toronto). And he wanted to...

Blogging on the rails

Literally. I’m on a Via Rail train bound for Montreal and I wanted to see how easy it is to do an in-transit post. (Very easy.)For most of the ride, the connection has been smooth, if a bit slow. And I’ve been able to download emails, and visit websites...