Tag Archives: Twitter

What’s your approach to social media?

Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming metaphor season is almost done… When you think about your social media personality are you a diver, jumper, wader or splasher?

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Portrait of the artist – all it takes is one tweet…and talent

For the past year or so, my son, Jacob, has been creating and producing tracks – house music, as he calls it – electronic music in my world. He’s been uploading them to SoundCloud, sharing them with friends and slowly building a following. I think he’s really talented, smart and determined. But what can I say, I’m his Dad. And so like any excited Dad – who also happens to be a social media addict and in PR – I encouraged Jacob to try to build an online community to promote his work. And like many level-headed kids (young adults?),…

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Mesh 2011: my Twitter notes

This week on Inside PR 2.57, we continue our discussion about conferences we attended and some of the things we learned.  (We also talk about Google’s acquisition of PostRank and the upcoming IPR-IPO :).) Here are my Twitter highlights from Mesh (with the mesh11 hashtag removed so they’re easier to read):

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Living a life online

Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream… And of course we need to be mindful of the people sitting right next to us IRL, who may or may not share our social convictions… In last Sunday’s New York Times, an article about all the wonderful experiences our online friends have that we may not or may not be a part of talked about FOMO – the Fear Of Missing Out (yipes-once something gets an acronym-you know it’s a major concern :)).  

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Inside PR 2.46: Happy birthday, Twitter

Last weekend I found out some exciting news: Twitter and I share the same birthday-on-Twitter though I’m about a year younger :). OK, it’s within a couple of days… I remember when I first signed up and tried to explain it to the folks at my agency. I got a lot of blank stares and eye-rolls. Sometimes, when I talk about Twitter I still get that reaction.

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The amplification of stupidity

By now many of you have heard about last week’s f-bomb deriding Detroit drivers in the errant Chrysler tweet. If you haven’t, here’s a good overview of the story from someone who inadvertently became part of it. Of course, this isn’t the first and won’t be the last time a dumb mistake is amplified on Twitter.  I think we can learn three things from it:

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Countdown to PodCamp Toronto

One of the things I like best about PodCamp Toronto is the collegial atmosphere. And I mean that literally. It’s held at Ryerson University and is a free-flowing gathering that harkens back to the pioneer days of social media (say five or six years ago). Maybe it’s the campus setting, the law of two feet, the loose organization and entropic energy, the exchange of ideas, the oft heated discussions, the casual atmosphere and the final night party in a student pub… all of which reminds me of my college days.

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C.C. stands for compelling content

There are some people like C.C. Chapman whose passion is infectious. Even when he disagrees with someone, he says it with a smile and in such a way that the other person feels like they’ve been treated with respect and not shot down. This week, C.C. was touring Canada and appearing at Third Tuesdays to launch his new book, Content Rules. His message? It’s  all about the story – what it is, how you tell it and making sure you have something to say.  He’s a natural performer whose his delivery reminds me of a stand-up comedian. And who better…

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Spam… a lot!

I have received, but have never eaten Spam. I used to laugh at it hysterically when I watched the old Monty Python sketch. I thought it had the flavour of irony. All that changed with email, when it took on a more insidious taste.  I remember the first time I got spammed in the late ’90s (before I knew what it was). The sender was trying to sell me Viagra. I was mortified and almost afraid to admit I received it! (What had I done wrong? Did the emails gods know something about me I didn’t, I wondered?)

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Ladies and gentlemen… presenting my social media class

For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton.  Like the first time, the class is a diverse group that includes both recent grads who are completing their PR certificates, and working communicators in their 30s and 40s looking to upgrade their skills and familiarize themselves with some of new tools. While it’s a bit of a schlep from Toronto to Hamilton early on a Saturday morning, I always look forward to the discussion and questions and watching the students find their voices and and…

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