Mar 18, 2013
If you’re serious about content marketing, start thinking like a publisher and develop a strategy. And then, to make sure you stay engaging, relevant and on track, create an editorial calendar. Writing, editing and publishing all take time, energy, attention to...
Mar 9, 2013
It wasn’t so long ago when those were all separate functions. You wrote something, sent it around and if you were fortunate enough to be accepted, your work was edited and then published. That changed with social media. The roles blurred and in many cases if you’re a...
Oct 16, 2011
Books and Writing Martin is first and foremost a writer and storyteller. He began in comedy, worked as an advertising copywriter, wrote a number of screenplays (three of which were produced as films), was a staff writer for a national TV variety series. and co-wrote...
Jul 8, 2011
As you can see, I’m writing in code. And it’s not to denote an expletive. In this case, I’m using Emoticonese, the alphabet of punctuation 2.0. My headline can be roughly translated as: ‘Mixed feelings for exclamation points’. I started...
Jun 29, 2011
By that I mean: is the term ‘content’ going the way of the term ‘solution’? You know, morphing from a perfectly fine word to one that’s meaningless and cliched. I first started brooding about content after a recent meeting. The poor word...