A couple of weeks ago, I had the honour of receiving the CPRS Toronto Mentor of the Year award.

That meant a great deal to me. I have always believed that senior practitioners should share their knowledge, experience and networks with young people entering the profession.

There are many ways to do this including information interviews, lending your time to speak at PR programs (or grading resumes…), or signing up for the CPRS Mentorship program which pairs mentors and proteges. (I hate that word, but you can’t say ‘mentee’).

As I said that evening, I’ve been extremely fortunate to have met and had the opportunity to get to know some really smart and talented people including Kristen Marano, Parker Mason and Erick Bauer. And I truly feel I’ve learned as much or more from them than they’ve learned from me.

So… before I need a tissue, I’ll just close with a heartfelt thanks.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.