I have a confession: When I first moved to Toronto to attend York University, it wasn’t my number one city of choice. In fact, I had never been here before and didn’t even realize that York was far (very far) from downtown.

I had my sights set on the U.S. (Minneapolis, NYC). And while I got to know and enjoy ‘Toronto the Good’ (aka Hogtown), I always felt it would be a place I’d pass through and not settle in (or for).

I was so wrong about that.

Today, I am just plain excited to be living in Toronto. So, it seems, is author, academic and transplanted T.O.’er Richard Florida who sings the city’s praises in the Globe and Mail (subscription required). Like Mr. Florida, I find the city to be vibrant, fast-paced and with an incredible energy all its own.

It doesn’t matter what I’m doing or where I am: walking down Yonge, taking the subway (mostly), navigating the lunchtime hordes in PATH, observing an archeological dig at a condo construction site, marveling at the cultural architecture of the ROM, Four Seasons Centre, Royal Conservatory of Music, AGO, Gardner Museum, gazing at clubbers and tourists in the entertainment district, students and neighbours in the Annex (where I live), entrepreneurial street vendors at Yonge and Dundas, serious mall shoppers at Yorkdale… I get a thrill just stepping onto the street every day.

It feels like the world is in Toronto. It feels big and bustling…it feels (dare I say it?) world class.

Sure it isn’t perfect and there’s still lots of work to be done (sustainable planning, expanding the subway). But it’s come a long way from its humble beginnings as a place where you couldn’t watch a movie on Sunday, where residents would head to Buffalo for fun.

Nowadays, I feel proud to call myself a Torontonian. I wouldn’t want to live anywhere else*.

But isn’t it so very much like us that we need an American to make the proclamation? I say, thank you Richard Florida, for pointing out the gem in our own backyard.

*OK, I’d certainly consider NYC, Miami or LA.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.