Enter Philip Roth

I recently finished reading Philip Roth’s superb novel, Exit Ghost, the latest (and final?) Zukerman story. Nathan Zukerman, by the way, is Roth’s literary alter ego; a fictional author whose life has mirrored that of his creator’s. Or has it?And...

To blog or not to blog…

That is the question… a client asked a couple of weeks ago. Here’s what I suggested.Before you get startedFigure out your objective. The blogosphere can be a good way to build awareness for you and your brand, but that doesn’t happen overnight....

The odds are in…

Since April 2nd, I’ve supped my share of rim-rolling Tim Hortons’ coffees, in hopes of coming up with…anything.According to the rules and regulations on the Rrroll Up the Rim website, my best chances were getting a food prize. Odds: 1 in 9.Here are...

Makeover

I’m pleased to present the new, sleeker look of my(PR)palette, thanks to Andrew Glenn, our in-house designer. I say blogger never looked so good.Let me know what you think.

The old joke I alluded to on Inside PR #106

Inside PR #106, taped before a live studio audience at Third Tuesday Toronto, is available for download. For anyone who listens and wonders about the old joke I alluded to, here it is:What’s the difference between advertising and PR? In advertising you pay; in...