I’m a digital/social media/communications guy with roots in PR and the creative arts. I lead custom-tailored social media and communications workshops and training for organizations large and small. And I’m the CMO of Spin Sucks.

I’m also a LinkedIn Learning author, co-host the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.

I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

I’m a social media and digital strategy adjunct prof at McMaster, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there.

And if you want to go back far enough, I’m a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex journalist/standup comedy MC/ad copywriter; and former Winnipegger.