So you wanna work in PR – in an economic downturn

This is the third installment in an unplanned series of posts about getting a job in PR. I’m writing it following a panel I was on at Talk is Cheap 2.0 with Joe Thornley and Trevor Campbell*.So… here we are in the midst of an economic meltdown. It’s hard to read...

Introducing social media

In a few weeks I’m going to be giving a presentation introducing social media to neophytes.And, in addition to offering practical how-to’s and definitions, I’d like to include a couple of slides with tips or advice from practitioners (with full...

Socials

Where I come from (Winnipeg) and in other western cities, there’s a party tradition we call ‘socials’.If you haven’t heard of them, they’re essentially a pre-nuptials bash and work like this: an engaged couple has the right to purchase a...

My network or yours

It wasn’t too long ago when networks meant television; purveyors of small-screen programming, ad spots and big shared experiences we could gab about the at work or with friends.But social media – or maybe the late arrival of the thing called convergence...

I’m starting to really appreciate Twitter

I checked my BB, as I always do when I get up in the morning, and was surprised to discover that I didn’t have a single new email. When I got to work shortly thereafter and logged into my computer, I found the same thing.Nothing new. I had that sinking feeling...

What I meme to say – five gems of social media

Not too long ago, I was tagged by Parker Mason to add my picks to Collin Douma’s five social media gems.And rather than calling out specific cases, here are a few things that opened my eyes (and mind) as I enmeshed myself in the space:1. Social media really is...

Talk is Cheap; parking, not so much

OK, maybe you won’t have to pay for parking. You might be able to get a spot on the street or, you can always take the TTC… to Talk is Cheap, the second (annual?) ‘social media unconference’, Wednesday, November 12, 2008 at Centennial College...

Social media how-to

Yesterday, thanks to a post by Parker Mason, I came across Dave Fleet’s Practical 101s series that explains various social media tools in language that’s easy to understand. And he provides clear instructions and useful examples, too. So far, he’s...

Panic, not depression

And I mean that in the most positive sense of the word.In today’s Globe and Mail, there’s an excellent opinion piece by Richard Ivey School of Business professor George Athanassakos, who uses a historical context to explain why we may be in the midst of an...

We’re number four (and that’s reason to be proud)

According to an article in the Toronto Star, our fair metropolis placed fourth in a global ranking of cities that offer people the best cultural experience, after London, Paris and New York. Pretty good company, I’d say.And in the same piece, an A.T. Kearney...