In an engaging series of video courses from LinkedIn Learning and, Martin Waxman, MCM, APR, demystifies social media marketing. He offers viewers actionable strategies, useful tips, and real life examples designed to help your business achieve its goals.

New: Digital Marketing Trends

In the past 10 years, social media and digital communications have transformed marketing and PR. And the pace of change isn’t slowing down. Continuous learning and training is now part of our playbook, yet with all the new developments, how can we keep up?

In Digital Marketing Trends a video series course I developed for LinkedIn Learning and, I offer news about the latest platform changes and products and how they affect your brand. I talk about trends like artificial intelligence (AI) and machine learning, voice search and assistants, chatbots, mobile video and privacy and ethical concerns. And I share cases and examples of how some companies are developing strategies and creative programs to adapt.

Every two weeks, we release a new video that will keep you on top of the latest digital trends and how to integrate them in a way that makes sense for your organization and helps achieve your goals.

Blogging for Your Business

To blog or not to blog? That’s a question I hear from organizations of all sizes. And, of course blogging can offer many opportunities and benefits. Blogs have come a long way from online diaries and can now help your organization establish itself as a thought leader, celebrate customers and staff, and become the online hub for news and PR.

In Blogging for Your Business, a video course I developed for LinkedIn Learning and, I share tips on how to develop your blogging strategy, find and train your team and create an engaging blog that helps achieve your business goals.

Content Marketing: How to Podcast

Podcasts are a smart – and cost effective – way to produce multimedia content that engages your customers. And unlike video, they don’t require the same resources to produce. Podcasts provide your organization with the opportunity to tell a story directly to your customers. And while you want people to listen in, you start by listening to your audience’s needs and figuring out how you can help.

In Content Marketing: How to Podcast, a video course I developed for LinkedIn Learning and, I share tips on how to develop and create a successful podcast, outfit yourself with the gear you need, and produce, edit and promote your show.

Social Media Marketing for Small Business

Social Media Marketing for Small BusinessIf you’re a small business owner, you can’t afford not to be active on social media. Having a Facebook, Instagram, Twitter or LinkedIn account keeps you tuned into your customer’s needs and helps drive traffic to your website or brick-and-mortar store.

In Social Media Marketing for Small Business, a video tutorial I developed for and LinkedIn Learning, you’ll learn strategies and tips on how to be successful at social media marketing with limited resources and staff.

Social Media Marketing: Optimization

If you own a small businesses, you can’t afford not to be active on social media. Having accounts on Facebook, Instagram, Twitter or Pinterest keep you tuned into your customers’ needs and helps drive traffic to your website or brick-and-mortar store.

In Social Media Marketing: Optimization, available on LinkedIn Learning and, I take you through the strategies and tactics you need to be successful at social media marketing, without a lot of resources or dedicated marketing staff.

Learn Social Media Monitoring

We’ve all worked with people who don’t listen. The same is true for companies. If your organization is paying too much attention to the world you see through your own marketing lens, you’re likely missing out on many conversations that could be helping or possibly hurting their business.

In Learn Social Media Monitoring, a course on LinkedIn Learning and, I take you through how to set up your social listening dashboard and use it to discover insights that could lead to new products and opportunities, help with customer service, and identify issues and potential crises that may be brewing on the horizon.

Marketing with Social Bookmarking

Content creation can often feel like a daunting task for marketers and communications professionals.It takes time to write a great blog post, produce a video or podcast, or even come up with social media updates that catch your customers attention. So how can you keep the content stream flowing and stay top of line with customers, without overwhelming them and you?

In Marketing with Social Bookmarking, available on LinkedIn Learning and, I teach you how to use social bookmarking and content curation to cut through the clutter your customers face every day, use it for research and product development, and integrate it into your marketing plans. 

Marketing with Snapchat

A lot of marketers aren’t sure what to make of Snapchat. You know the app attracts a younger demographic. But it doesn’t offer many instructions on how to use it. Plus the home screen is a camera, and, for starters, you need to learn the difference between filters, lenses, and bitmoji.

In Marketing With Snapchat, a course available on LinkedIn Learning and, I demystify the platform and its non-linear flow. We talk about how make the most of Snapchat’s navigation and features, what the app does best and how to use Snap’s creative tools in your stories and ads to engage your customers.