Social and digital media enables your whole organization to become ambassadors and build relationships on your behalf. That’s why it’s important to train your staff on the strategies, tools and policies that make your organization transparent, credible and trustworthy.

We create and lead social media training modules and workshops from beginner to mid-level to advanced. Our programs can be delivered in-person, online or in a hybrid combination.

Please contact us for more information or to set up your training.

Training Sessions

Putting the AI in PR – Artificial Intelligence and Public Relations

Artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they have become like buzzwords, and many people’s eyes glaze over when they hear them. Yet, for communicators and marketers, the concepts present many opportunities and challenges, and it is imperative for professionals to educate themselves on the subjects, learn how to adapt, and how and where to add value.

Martin Waxman shares his journey into discovering what AI is and does and offers examples that help simplify AI for marketers and communicators and shed light on what some of the benefits, opportunities and issues might be. And he offers a framework for the types of skills communicators may need to learn, and recommendations on how the industry can take on a leadership role.

Real-Time Digital Crisis Scenario Workshop

When you’re in the middle of a crisis that’s unfolding on social media, how can you operate quickly and be smart, empathetic, and strategic. This two to three-hour or full-day workshop teaches participants tips and best practices, review case studies, and then takes them through a mock crisis that could happen to your organization. In groups, participants develop a response strategy, identify key audiences and spokespeople, craft messages, prepare online and offline tactics and timeline and present their plan – all in real-time.

5 Hot Trends in Social Media and Digital Technology

Digital communications and social media are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and communicators must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter marketing and PR?

This interactive session presents five trends, and the challenges and opportunities they bring:
1. Why semantic and voice search are reshaping discovery
2. The news and information generation gap
3. How mobile-first micro-moments satisfy people’s need to know, go, do or buy
4. When the who is a what: on chatbots and artificial relationships
5. Understanding AI, machine learning, and big data

PR in the Micro-Moment – Strategies to Reach a Mobile Audience
91% of us pick up our smartphones to search for info when we’re in the middle of something else. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy moments. And the content we discover is an opportunity for marketing and PR. This session includes an interactive brainstorm, where I’ll guide your team as they to create ideas for stories that reach, help and inspire your audience, when they’re in the micro-moment.

How to Build Your Online Newsroom

These days every organization or brand has the potential to become its own media hub, creating content that educates, engages and entertains. In this interactive workshop, you’ll learn how to develop a winning multimedia content strategy by embracing your inner Ps: publishing, producing, publicity/promotion and embracing a news making mindset.

Media Training

Are you ready for your close-up? In this full or half-day workshop, you’ll learn the techniques you need to tell your story effectively to any audience. This includes: crafting your story, developing your voice, message delivery, interview dos and don’ts, tips and tricks to improve your presentation and delivery, mock interview Q&As with video recording and feedback.

Social Media For the C-Suite

Designed for senior leaders, this interactive session offers a high-level overview of the digital and social networking landscape. You’ll learn how to approach social media strategically and understand how it can help achieve your business objectives and build trusted relationships with your audience. You’ll also learn about the latest tools and how they work.

Customized Social Media Training Day

Tailored to your needs and industry, these half or full-day workshops showcase the latest digital, social media, communications and content marketing innovations, provide training on platforms and content creation, guide you through the development of your editorial calendar creation and present case studies detailing who’s doing an awesome job and why.