Mar 7, 2010
On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today and imagine our...
Dec 15, 2009
I think we are. And I say that with complete sincerity. (Pause for the sound of people throwing things.)I actually think our profession has a lot more in common with sales than with marketing.For the record, I grew up in sales. My dad owned a couple of fabric and...
Dec 10, 2009
When I started in PR, I worked in arts and entertainment and called myself a publicist. And I was proud of the title. Then I switched to the corporate agency side and became a PR consultant who practised media relations. It didn’t take me long to realize those...
Sep 14, 2009
Not too long ago I got an email from a person I didn’t know with the subject line: ‘I was just on your blog’.Well, naturally I was curious. I opened the note only to read how much the woman liked my blog (flattered) and, how she felt it was an ideal...
Jul 30, 2009
I first learned about social media, blogs, RSS, Wikis, streaming and podcasts from Giovanni Rodriguez, in a breakfast roundtable at Counselors Academy a few years back. And I left his session excited, energized and with my head swimming. I’d tasted the...
