Nov 20, 2010
Today in my social media class, Joe Thornley made the trip to Hamilton and offered his ‘measured’ approach to social media… measurement, that is. He began by talking about strategies to consider and how to set goals and then provided demos of some of...
Oct 4, 2010
What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...
Feb 19, 2010
Listening. Virtually all communications strategists agree that this is the first step an organization (or individual) interested in social media should take. And that makes a lot of sense. You don’t just barge into a room and loudly take over every conversation...
Nov 22, 2009
At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity. It’s at the heart of everything we do. But lately I’ve noticed that for some people and...
Oct 13, 2009
On Inside PR #173, my ‘-30-‘ comment, the short POV remarks we’re using to end the show, dealt with a few of the things we need to do to start fixing the pretty much broken relationship between journalism and PR. This is something that must be done....
