Apr 17, 2013
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators. Sometimes I...
Mar 9, 2013
It wasn’t so long ago when those were all separate functions. You wrote something, sent it around and if you were fortunate enough to be accepted, your work was edited and then published. That changed with social media. The roles blurred and in many cases if you’re a...
Mar 6, 2013
One of my first jobs was working as a junior copywriter for a large ad agency. And my favourite part was writing the radio ads because I got to be part of both the creation and production. I’d find myself in a state-of the art recording studio with a seasoned...
Mar 1, 2013
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits of...
Feb 28, 2013
I’ve been thinking about this a lot lately. Because PR, and specifically media relations/publicity, seems perched on the edge of the inbound-outbound marketing fence. Neither on one side nor the other. And that’s a challenge for the industry trying to find...
