Nov 18, 2012
One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal point of view. Now that we’re well...
Nov 12, 2012
This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators. Some of...
Oct 23, 2012
I tweet a lot at conferences (no kidding!) to share content that stands out for me. And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events. Last week I was fortunate to attend the PRSA International Conference in San Francisco, as...
Oct 15, 2012
Earlier in the year, I wrote a story for PR News (subscription required) about why public relations agencies are lagging behind in our social and digital world. It’s still timely, so I thought I’d share an updated version with you. Many PR firms...
Oct 11, 2012
Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a...