Back to school – McMaster social media course begins September 15

One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK table) Saturday mornings for another session of Building...

The difference between paid and earned

It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or  some combination of the above. Of course, we’ve all heard...

What’s your approach to social media?

Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming...

Is Medium the new message?

Medium is a new social network that’s trying to change the way we publish and share content. Lofty goal. It’s the brainchild of Blogger and Twitter founders Ev Williams and Biz Stone, who’ve created a platform that’s simple and elegant, highly...

Inside PR celebrates its 300th episode

A version of this post was originally published on Inside PR 3.00. It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd...