Jan 13, 2012
This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference. We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject...
Jan 11, 2012
It seems that way to me. This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page 'likes', generally making choices and trying not to focus on so many shiny things. (For anyone who...
Nov 7, 2011
It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything the students are passionate...
Sep 30, 2011
I’ve said this before: my PR highlight of the year is PRSA Counselors Academy conference, which features some of the smartest agency leaders you’ll ever meet. In fact, it means so much to me that I’m chairing the 2012 event in New Orleans, May 6 to...
Aug 19, 2011
There are many PR folks who believe we’re in the image business. I respectfully disagree. When I think of an image, I imagine something impersonal, static, iconic – a Hollywood invention. It’s a manufactured likeness and not very authentic. I sure...
