Dec 6, 2013
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...
Dec 3, 2013
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 1....
Nov 29, 2013
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits...
Nov 12, 2013
When you think about it, social media is still a relatively new way to connect with people, yet it’s been widely adopted by individuals and brands. (Of course, Tom Standage contends it’s 2,000 years old, but that’s the process, not the channels.) Most of us have had...
Nov 8, 2013
The photo in this post was taken at the Toronto Reference Library, arguably one of the city’s biggest repositories of words. As you can see, they’ve done their share of refocusing because when you enter, you’re greeted by banks of computers, not...
