Getting started in social media – new McMaster business course

As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The...

Facebook listens

After the brouhaha that erupted over the change in Facebook’s terms of reference (TOS), founder Mark Zuckerberg has reverted to the old terms for the time being while the organization works to develop its new TOS.And this time, they created a Bill of Rights and...

Everything that’s mine is Facebook’s

Facebook has altered its terms of service and the wording indicates that it will now own all of the content people post – in perpetuity. The change has generated a lot of disgruntled comments on Twitter and in the blogosphere here and here. And it’s easy...

Facing up to Facebook

Quick confession: I’m not on Facebook (yet) because I think I would probably become addicted and spend way too much time on the site. I’m fascinated by it though.Enticed.From what I’ve seen and read about the service, it’s an amazing way to...