Nov 18, 2008
Last month, David Mullen posted a question about whether APR still had value for PR professionals. There was a lively debate and I posted a comment which put me in the APR ‘die-hard’ camp – a place I’m happy to be.As I’ve said before,...
Nov 16, 2008
In a few weeks I’m going to be giving a presentation introducing social media to neophytes.And, in addition to offering practical how-to’s and definitions, I’d like to include a couple of slides with tips or advice from practitioners (with full...
Nov 15, 2008
Where I come from (Winnipeg) and in other western cities, there’s a party tradition we call ‘socials’.If you haven’t heard of them, they’re essentially a pre-nuptials bash and work like this: an engaged couple has the right to purchase a...
Sep 23, 2008
This past summer, I was driving through upstate New York and passed through a town called Flackville. And I wondered if this is where old PR people go to retire…(a news release on every corner…)OK enough of that.Yesterday, I received an email from a client...
Sep 22, 2008
Giovanni Rodriguez contends that many our social media tools are DIY versions of things we already have:Blogs = publishingPodcasts = radioYouTube = TV broadcastSocial networks = community centresI agree. And I’d like to add that I think Twitter is a souped up...
