Social Media Barometer at the IABC World Conference

Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who...
Boomers should approach social media as if it’s rock and roll

Boomers should approach social media as if it’s rock and roll

It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I’m a boomer. And while my taste in pop songs is – let’s call it nostalgic – I like to think of myself as someone open to new ideas and...
Media relations versus new PR

Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names for that. PR agencies call it media...
Visual storytelling lessons from New Yorker cartoons

Visual storytelling lessons from New Yorker cartoons

Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons. All of them. Then I go back and reread the most memorable ones again. Why? Because New Yorker cartoons are as close to...