Six things that will be on my mind in 2014

Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January. I also learned that a few days ago...
The difference between creation and re-creation

The difference between creation and re-creation

Tradition is a powerful force (and not just in Broadway musicals). It’s given us many great gifts including holidays, rituals, beliefs… And punctuation. However, tradition can also be a bit clingy. Or we are when it comes to it. You see that a lot this time of...
Social media is fast. Relationships still take time

Social media is fast. Relationships still take time

I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Five content tips I learned from Mark Ragan

Five content tips I learned from Mark Ragan

I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...