Dec 3, 2013
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 1....
Nov 29, 2013
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits...
Nov 23, 2013
Imagine a cigar-chomping, loutish, middle-aged guy, a loudmouth big-time operator who considers himself an expert in whatever subject is being discussed. That’s what’s you’d call a real macher – an old Yiddish expression that, literally...
Nov 19, 2013
Last winter, I developed a case of Foursquare fatigue. It’s not because I lost the Mayorship of the Annex, where I live. (I have to say for a few months, it was a tightly contested race.) And it’s not even because the whole concept of Mayor in Toronto has been tainted...
Nov 16, 2013
It started on my last birthday. I’d received all sorts of friendly greetings and good wishes on Facebook – thank you for that! – and I spent time chatting back. Then a day or so later, for no apparent reason, I noticed my Klout score had gone up....
