Mar 15, 2013
I wonder if it first started a long time ago at the Academy Awards when Sally Field measured her Oscar win by how much people liked her. It’s certainly a question many brands wonder about. What’s a like mean and what is it worth? For individuals, it’s a bit easier. A...
Feb 28, 2013
I’ve been thinking about this a lot lately. Because PR, and specifically media relations/publicity, seems perched on the edge of the inbound-outbound marketing fence. Neither on one side nor the other. And that’s a challenge for the industry trying to find...
Feb 15, 2013
Remember when you were a kid and it was your birthday and you’d get the bumps? Well, that happened to me this year too. Except virtually. It was my birthday earlier in the week and I got a little present from Klout – my score increased from 66 to 68. I...
Dec 20, 2012
If you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list. So in the spirit of the season, here are two suggestions. One is fiction, the...
Nov 18, 2012
One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal point of view. Now that we’re well...
