Jul 3, 2012
For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on...
Jun 29, 2012
A version of this post was originally published on Inside PR 3.00. It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd...
Jun 25, 2012
It’s too by the book. I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of issues of its own. I was slightly out of my element...
May 28, 2012
As someone who likes words and puns (and especially puns), the Social Capital Conference is a name that resonates for me on so many levels. But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social...
May 22, 2012
And it all began with a 50 watt podcast… When Gini Dietrich, Joe Thornley and I took over the reins of Inside PR, who knew it would be the start of a new vision for PR, communications and social media and an exciting partnership to boot? You may have...
