Does your business need digital and social media training?

Does your business need digital and social media training?

When you think about it, social media is still a relatively new way to connect with people, yet it’s been widely adopted by individuals and brands. (Of course, Tom Standage contends it’s 2,000 years old, but that’s the process, not the channels.) Most of us have had...
Paul M Bowers on the importance of visual storytelling, part 2

Paul M Bowers on the importance of visual storytelling, part 2

I hope Paul M Bowers doesn’t mind. I’ve decided to use a photo of mine for the second in his three-part series on visual storytelling. I figure if my visual mentor can provide me with words, the least I can do is reciprocate with an image. Paul is a San...
Paul M Bowers: the importance of visual storytelling, part 1

Paul M Bowers: the importance of visual storytelling, part 1

In the beginning… I did not consider myself a visual person. In any way, shape or form. Having come from writing, I decided my blog would first and foremost be filled with WORDS. And if you look back to the earliest days, you’ll find posts with loads of...
Are you a forward or a backward thinker?

Are you a forward or a backward thinker?

That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing – fast. Creating a disruptive idea that alters and improves the way we act/react. To do that...