Oct 25, 2013
It’s time for PR to get off the publicity treadmill for a few minutes, take a breath and re-imagine who we want to be. I’ve thought about this a lot and, as I said in my last post, it’s not about abandoning our heritage but blending publicity with...
Oct 21, 2013
Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...
Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Sep 10, 2013
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Aug 9, 2013
If you’ve been to South by Southwest Interactive in Austin, you’ll know it’s an experience second to none, a heady confluence of people, ideas and tech. This year, the Festival organizers are taking the spirit of SXSW to launch a new event, South by...
