You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.
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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.
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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.
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I do keynotes, presentations and training and for organizations, companies and groups throughout North America.
Read MoreDecember 3, 2013No comments
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade.
I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five.
Read MoreNovember 29, 20133 comments
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn.
I tried to explain the benefits of social networks for someone at the beginning of a career – even one as auspicious as hers…
But it got me thinking that many millennials have been taught/mentored by successful people who, because social networks weren’t part of their lives, have no interest in or understanding of them.
Read MoreNovember 26, 2013No comments
How private do I need to be? That’s a question many people are asking themselves.
With social and digital media, our private worlds – not to mention the clash between our personal and professional lives – is something we deal with every day.
It’s a tradeoff.
As I’ve said before, I’m happy to relinquish parts of my privacy in exchange for the connectedness of social media. But what about giving up other people’s privacy – as in parents posting photos of their young children – without their permission? Is that OK?
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With Joseph Thornley, Gini Dietrich and Martin Waxman