You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.
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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.
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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.
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I do keynotes, presentations and training and for organizations, companies and groups throughout North America.
Read MoreFebruary 3, 20144 comments
Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons.
All of them.
Then I go back and reread the most memorable ones again.
Why? Because New Yorker cartoons are as close to storytelling perfection as anything I’ve found.
Read MoreJanuary 8, 2014No comments
Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January.
I also learned that a few days ago the temperature in Winnipeg was similar to the temperature on Mars. Why didn’t they tell me that growing up? It would have explained so much!
So I thought I’d begin the year with six things I learned about digital and social media in 2013 that will be top of mind in the new year.
Read MoreDecember 17, 20136 comments
There are some ideas you just know will fly (or twirl).
And when I hear about one of those, I always get excited imagining the possibilities. And then, if it’s really a standout idea, I get a twinge of envy, too – as in: I wish I’d thought of that…
That’s the case with the PR Baton, a new initiative created by Dana Hughens and the Clairemont Communications team.
Read MoreDecember 14, 20133 comments
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers.
I asked her a few questions:
With Joseph Thornley, Gini Dietrich and Martin Waxman
