You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.
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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.
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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.
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I do keynotes, presentations and training and for organizations, companies and groups throughout North America.
Read MoreJuly 16, 20141 comment
These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels.
We live in a world with an overabundance. So how can you break through? That was the subject of my workshop at SXSWV2V.
Here are 10 tips to get started:
Read MoreJuly 11, 2014No comments
Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and generate some of that elusive buzz.
So you called a PR agency or publicist and they invariably said, “Let’s do a news release. That’ll get you noticed!”
And more often than not, that’s how thing went.
I’m oversimplifying, of course. If you were working with someone reputable and smart, there was a strategy and carefully targeted outreach based on longstanding relationships and an understanding of what the media was looking for.
But things have changed.
Read MoreJune 26, 20146 comments
When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued.
After all, a lot of brands and businesses are pouring resources into connecting with people on social networks. A lot of agencies and consultants are, too.
Couple that with the fact that the report was based on a survey by the venerable Gallop organization and I was curious about the results.
Read MoreJune 22, 2014No comments
Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who managed the marketing stream, for being such a good host (and for the photo in this post).
I’ve presented versions of this talk a number of times before and each one is a little different than the other because, as we all know, we’re in the midst of a vast transformation to the way we discover and share news, information and interests. And to the way we connect.
And who knows where we are in the change continuum - beginning, middle or end?
Read MoreMay 30, 20141 comment
It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I’m a boomer. And while my taste in pop songs is – let’s call it nostalgic – I like to think of myself as someone open to new ideas and change.
Especially on the social media front. It still surprises that my generation and Gen-X have been so resistant to adapt to the digital landscape.
That hit home when I watched the premiere of Jimmy Fallon’s Tonight Show, which featured one of my favourite comics – the veteran of standup, a well-referenced sitcom and now the online screen with his very mobile series, Comedians in Cars Getting Coffee - ladies and gentlemen, please welcome the funny and boomerish, Jerry Seinfeld.
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With Joseph Thornley, Gini Dietrich and Martin Waxman