You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.
Read More
Digital media enables your whole organization to become ambassadors and build relationships on your behalf.
Read More
It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.
Read More
I do keynotes, presentations and training and for organizations, companies and groups throughout North America.
Read MoreApril 2, 2014No comments
If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout.
Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event.
It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:
Read MoreMarch 17, 2014No comments
What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes.
The industry has many names for that. PR agencies call it media relations. Publicists call it publicity. And in our paid-earned-owned-shared content marketing landscape, we refer to it as earned media.
Read MoreFebruary 3, 20144 comments
Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons.
All of them.
Then I go back and reread the most memorable ones again.
Why? Because New Yorker cartoons are as close to storytelling perfection as anything I’ve found.
Read MoreJanuary 8, 2014No comments
Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January.
I also learned that a few days ago the temperature in Winnipeg was similar to the temperature on Mars. Why didn’t they tell me that growing up? It would have explained so much!
So I thought I’d begin the year with six things I learned about digital and social media in 2013 that will be top of mind in the new year.
Read More
With Joseph Thornley, Gini Dietrich and Martin Waxman
