We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an overused whiteboard, the shadows of some markers just won’t go away.

Maybe it’s a panicked, deadline-driven request from a client or co-worker. Or your boss doesn’t want to hear any ideas about streamlining the process or trying things a new way. Boom. Your back in old-you mode again.

So how can a communicator who wants to practice new PR avoid that trap?

Here are three things to consider: Pray, don’t prey and pay for play.