Training

Customized Social Media Training & Workshops

Tailored to your goals, our highly engaging workshops showcase the latest trends in digital, social media and communications and provide training on platforms, strategy and content. Learn more.

Strategy

Communications & Content Strategy

It starts with insights, understanding your audience, strategies tied to your business goals and a creative plan. We help you discover your best stories and bring them to life. Here’s how.

social PR

Social PR

Your audience wants valuable content they can’t find anywhere else. We build relationships then develop and amplify your stories in social and legacy media. Here’s how.

speaking

Speaking

Martin Waxman delivers entertaining and engaging keynotes and interactive workshops and presentations for organizations, companies and groups throughout North America. Learn more.

Recent Posts

Martin Waxman on Twitter changes

Twitter turns 10 and the tweets just keep on comin’

I remember when I first set up my twitter account in March 2007 just after the company turned one and was all the rage at SXSW. I don’t mind saying how nervous I felt. At the time, Twitter seemed like the great big unknown to me. And while I was fascinated, I didn’t understand how it worked and got too hung up on the literal idea of followers. Why would anyone want to follow me when I hadn’t said anything? I came to the conclusion it was both dumb and a mess.

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serendipity and small data

Serendipity and the creative power of small data

Big data is all around us. You can sense it – or rather, it senses you. We may even be heading toward a data singularity, a time in the not so distant future when sensors all around us will send vast amounts of information to a centralized source to learn and adapt in real-time. There are positive aspects to this development including traffic lights that are recalibrated based on the number of cars on the road, accidents or weather conditions. And there are negative aspects too – as in another loss of privacy. We’re obsessed with big data and trends based on the repeated…

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Multimedia - new AV cart

What’s on the new AV cart?

Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film projector, slide projector, TV/VCR combo and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.

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