About

Hello!

I’m a digital/social media/communications guy with roots in PR and the creative arts.

I develop and record courses for LinkedIn Learning, conduct artificial intelligence research and lead digital and generative AI training workshops. And I write a popular Digital Marketing Trends newsletter on LinkedIn.

I’m an adjunct professor at the York-Schulich School of Business and associate director of the Future of Marketing Institute, a digital strategy instructor at McMaster University and a member of the Institute for Public Relations Digital Media Research Center. 

I have a Master of Communications Management (MCM) from McMaster-Syracuse Universities and BA in General Honours Fine Arts from York University.  I’m the 2019 recipient of the IPR Best Master’s Thesis Award. And I’m a past chair of PRSA Counselor’s Academy and past president of CPRS Toronto.

And if you want to go back far enough, I’m a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.