Speaking
Martin Waxman, MCM, APR, is a high-energy, entertaining and engaging speaker. He delivers keynotes, presentations and featured talks for organizations and businesses throughout North America on social media, digital marketing and communications and generative AI.
Recent appearances include:
PRSA International Conference, Institute for Public Relations Bridge Conference, TED-x Trinity Bellwoods, PRSA Counselors Academy, Social Media Week Toronto, Florida PR Association, CPRS National Conference, IABC Victoria, CPRS Hamilton, Mississippi State University NSPARC Data Conference, IABC Toronto .
Popular Speaking Topics
Crossing the Generative AI Bridge: Strategies for Transforming Marketing and PR
If you’re in marketing and PR, your role is about to change dramatically as you welcome a new member to the team: artificial intelligence. AI will help you become more creative and remove some of the repetitive drudge work you hate to do. But it will also alter your workflow and the skills you need for your job. How will you adapt to the new landscape? What are the opportunities, risks, and ethical challenges you need to consider? How will AI affect your company’s culture and customer trust? In a fast-paced, interactive presentation, Martin Waxman explores four trends—human-sounding voice AI, deepfake videos and images, natural language generation, and relational chatbots—to demonstrate how AI tools are about to transform the nature of marketing and PR and what you can do to keep up.
Relational AI: How Will Generative AI Reshape Communications, Relationships, and Trust?
Building relationships with customers has always been done through marketing and PR, events and digital and social media. And there was a person or team of people at the helm, giving the organization a human face. But all that’s about to change. With Relational AI, chatbots are becoming the new intermediaries between companies and the people they’re trying to reach. Soon, embodied AI agents–that look and sound like people, and act as always-on trusted companions–will collect even more personal data, including facial expressions, voice tonality and sentiment. How will they use that for persuasion? Is it ethical for a bot to adapt its approach based on reactions and other signals that could leave people more vulnerable to a machine-generated nudge or sales pitch? In an interactive and conversational format, Martin Waxman explores Relational AI and delves into questions about how AI agents will transform the nature of relationships, communications and trust.
AI Ethics for Marketing and PR
Generative artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they’ve become like buzzwords, Yet, for marketers and communicators, the concepts present many opportunities and challenges. And it’s imperative for professionals to integrate AI tools in a safe and ethical way. But what are the key ethical concerns your brand might face? And how do you develop policies and protocols to ensure you minimize bias, protect people’s privacy and safety, safeguard data and reputation and manage risks? Martin Waxman explores the benefits, opportunities and key issues to watch out for as you develop your strategy to integrate AI.
Y/OUR STORY | PR & Artificial Intelligence: My big jump into AI
Artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they've become like buzzwords, and many people's eyes glaze over when they year them.
Four Trends in Digital Marketing and Generative AI
Digital communications and social media are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and communicators must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter marketing and PR? This interactive session features five trends, and the challenges and opportunities they bring: semantic and voice search, fake news, mobile first communications, chatbots and generative AI.
Professional Speaker Martin Waxman
Description
Reaching Customers in the Micro-Moment – Mobile Marketing Strategies
91% of us pick up our smartphones to search for info when we’re in the middle of something else. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy moments. And the content we discover is an opportunity for marketing and PR. This entertaining session shows you how to win with customers when they’re in the moment.
Online Crisis Survival Workshop
When you’re in the middle of a crisis, how can you operate at social media speed and be smart, empathetic and strategic? This fast-paced and informative session offers digital strategies, best practices and ideas of how to respond, repair relationships and begin to restore your company’s reputation – in real-time.
Please get in touch with us if you’re interested for more information or to set up a booking.
Testimonials
Martin is a pleasure to work with and, as a speaker, knows how to communicate with any audience. His last workshop at SXSW V2V, ‘Supercharged Storytelling for Startups’ was one of the most popular and well-reviewed sessions of that year.
Martin is an absolute pleasure to work with. His presentations are consistently engaging, well thought out, and insightful.