Speaking

My BFF is a Chatbot: AI Agents, Conversations, Marketing and PR

 If you’re in marketing and PR, your role is changing dramatically as you welcome a synthetic member to your team: artificial intelligence. AI can help you become more creative and remove some of the repetitive drudge work you hate to do. But it will also alter your workflow and the skills you need for your job. How can you adapt to the new landscape? What are the opportunities, risks, and ethical challenges you need to consider? How will AI affect your company’s culture and customer trust? In a fast-paced, interactive presentation, Martin Waxman explores three trends—AI agents as your new colleagues, human-sounding voice AI, and relational AI, systems as the new intermediaries—to demonstrate how AI tools are reshaping the nature of marketing and PR and what you can do to keep up.    

Relational AI: How Will Generative AI Reshape Communications, Relationships, and Trust?

Building relationships with customers has always been done through marketing and PR, events and digital and social media. And there was a person or team of people at the helm, giving the organization a human face. But all that’s about to change. With Relational AI, chatbots are becoming the new intermediaries between companies and the people they’re trying to reach. Soon, embodied AI agents–that look and sound like people, and act as always-on trusted companions–will collect even more personal data, including facial expressions, voice tonality and sentiment. How will they use that for persuasion? Is it ethical for a bot to adapt its approach based on reactions and other signals that could leave people more vulnerable to a machine-generated nudge or sales pitch? In an interactive and conversational format, Martin Waxman explores Relational AI and delves into questions about how AI agents will transform the nature of relationships, communications and trust.

AI Ethics for Marketing and PR

Generative artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they’ve become like buzzwords, Yet, for marketers and communicators, the concepts present many opportunities and challenges. And it’s imperative for professionals to integrate AI tools in a safe and ethical way. But what are the key ethical concerns your brand might face? And how do you develop policies and protocols to ensure you minimize bias, protect people’s privacy and safety, safeguard data and reputation and manage risks? Martin Waxman explores the benefits, opportunities and key issues to watch out for as you develop your strategy to integrate AI. 

Four Trends in Digital Marketing and Generative AI

Digital communications and social media are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and communicators must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter marketing and PR? This interactive session features five trends, and the challenges and opportunities they bring: semantic and voice search, fake news, mobile first communications, chatbots and generative AI.