In praise of APR

First of all, I have a disclosure. I am an APR (accredited in public relation) and also the CPRS (Toronto) accreditation committee chair.And, as December 3 is the deadline for applications to the Canadian APR process, I thought I’d write a few words on why I feel...

From the outside looking in

Sometimes it feels like Canada is decidedly second tier. By that I mean there are often cool new products launched in the U.S. that aren’t readily available on our side of the border. We hear about them, read about them, see what they do. We covet them but just don’t...

Poppy Day

November 11.When I was growing up in Winnipeg we called Remembrance Day: Poppy Day. And every year when it came around, my Dad would return from work with a poppy on his lapel. Often, he’d bring some home for us and I felt it was both a thrill and an honour to wear...

Everything old is new again

As I mentioned, Giovanni Rodriguez, communications practitioner, social media thinker and one of the founders of The Conversation Group was in Toronto last week to talk to my agency’s staff and clients and members of CPRS Toronto and have a chance to social-ize...

Toronto the Great

I have a confession: When I first moved to Toronto to attend York University, it wasn’t my number one city of choice. In fact, I had never been here before and didn’t even realize that York was far (very far) from downtown.I had my sights set on the U.S....