Monthly Archives: November 2007

In praise of APR

First of all, I have a disclosure. I am an APR (accredited in public relation) and also the CPRS (Toronto) accreditation committee chair. And, as December 3 is the deadline for applications to the Canadian APR process, I thought I’d write a few words on why I feel accreditation is more important than ever before. I believe the designation demonstrates an understanding of and adherence to ethics, transparency and professionalism which, in an era of traditional and social media, are more important to our industry than ever before. Accreditation helps us gain a greater depth of knowledge about our profession’s…

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From the outside looking in

Sometimes it feels like Canada is decidedly second tier. By that I mean there are often cool new products launched in the U.S. that aren’t readily available on our side of the border. We hear about them, read about them, see what they do. We covet them but just don’t have the access. Today’s Toronto Star lists several of these technologies including: the iPhone, Kindle, Amazon’s book reader which I really want to try, and streamed TV series. Intellectual property negotiations aside, this is somewhat of a nostalgic situation for me. Growing up in pre-cable Winnipeg, there was a time…

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Poppy Day

November 11. When I was growing up in Winnipeg we called Remembrance Day: Poppy Day. And every year when it came around, my Dad would return from work with a poppy on his lapel. Often, he’d bring some home for us and I felt it was both a thrill and an honour to wear one. It connected me with my Dad and by extension with history. It made me feel proud. Back then my dad, a veteran who saw action as part of Montreal’s Blackwatch regiment in WWII, would have bought the poppy from someone more senior than he was…

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Everything old is new again

As I mentioned, Giovanni Rodriguez, communications practitioner, social media thinker and one of the founders of The Conversation Group was in Toronto last week to talk to my agency’s staff and clients and members of CPRS Toronto and have a chance to social-ize with Joseph Thornley and the folks at Third Tuesday Toronto. Giovanni presented many thought-provoking ideas. He encouraged PR folks to take a leadership role in social media by going back to our roots and ‘relating to the public’. He suggested we consider social media (formerly ‘new media’) as an innovative way to reach out to influencers. He…

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Toronto the Great

I have a confession: When I first moved to Toronto to attend York University, it wasn’t my number one city of choice. In fact, I had never been here before and didn’t even realize that York was far (very far) from downtown. I had my sights set on the U.S. (Minneapolis, NYC). And while I got to know and enjoy ‘Toronto the Good’ (aka Hogtown), I always felt it would be a place I’d pass through and not settle in (or for). I was so wrong about that. Today, I am just plain excited to be living in Toronto. So,…

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