Monthly Archives: June 2008

A Winnipeg intersection

Portage and Main? River and Osborne? Vaughan and Graham? In the past few days I’ve had a couple of close encounters of the Winnipeg kind with the city of my birth. It started Thursday evening at the Bachman Cummings concert. What a trip – down memory lane, that is. It was an amazing show. The songs, every one of them a solid hit, were brought to life by two 60-something rockers, in great shape and sounding as good as ever. They seemed to be having a lot of fun with each other, musically and otherwise. In one case Burton Cummings…

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Something to gloss over

One thing I really like about the blogosphere is how much constant learning I need to do, just to keep up. The ever-evolving nature of social media is one of its best and most daunting characteristics. I can’t begin to tell you how many times my head starts spinning and I feel like I’m in a fog trying to digest all the new tools and developments. For example, do you know what a SERP* is? I use them all the time (and likely so do you). I just learned the definition on Daily Blog Tips’ The Bloggers Glossary. Check it…

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Of Youtube and corporate blogs

In a couple of recent entries, Joel Postman offers communicators a strategic perspective on two social media fronts: 1. He analyses the types of posts you most often find on business/marketing blogs and then breaks them into useful categories. I was struck by the fact that so many of my own posts fit into his model and that he was able to group them so succinctly. This one falls into the ‘TOH’ or ‘Tip-of the-Hat’ type (and you’ll notice I am trying to add a bit of value, as Joel suggests). I also realized I do my share of ‘Trivial’…

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When a good word loses its shine

We’ve all seen this many times. A perfectly good word gets noticed by a group of people, who grab it and seemingly hold on for dear life. The poor word. It has so many hangers-on that its coattails start to fray. It becomes overburdened. Overused. It keeps creeping up on you. It becomes a vapid cliche. We all have examples. But right now, the word I’m referring to is: conversation. Thanks in part to the convergence (another example) of marketing and social media, conversation is as sought after as the latest tabloid teen star. Everyone wants to have a piece…

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All maxed out

No, this is not a post about being overburdened at work. (Although it may be.) It’s just that lately, a bunch of people have been referring to me in emails as Max. Now to be clear, my name is Martin (in case you hadn’t noticed). So why is this happening? Why, in the last six months, has Max has become the alternate me? It doesn’t seem to matter that I append my name to the bottom of virtually every email; that my name is in the from line; that it’s prominently featured in my signature. It’s as if some people…

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