Monthly Archives: September 2009

The PR list

I was recently honoured to be part of Valeria Maltoni’s list of 100 PR people to follow on Twitter. I can only imagine how much research it took her to assemble and review each person, read their blogs and put in all the links. It features some really smart PR folks and original thinkers (many of whom I’ve been following for a while). Talk about being in good company… And, if you go here, Neville Hobson’s assembled the group so you can easily select the ones you want to check out. Thanks to all the new folks who found me.…

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What happened to Eatons?

Growing up, if someone had told me that Eaton’s would cease to exist, I would never have believed them. The department store was a Canadian icon. It had prime locations in downtowns and malls across the country, produced an aspirational Christmas catalogue, sponsored the Toronto Stanta Claus parade and, in Winnipeg (where I’m from), was the book end of a Portage Avenue stroll that started at the Bay and finished at the venerable merchant. Yet here it is 2009 and Eaton’s hasn’t been a part of the retail landscape for several years. There are many reasons for that: different shopping…

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The new PR?*

*Warning aspiration alert… Much has been written about the new PR versus its more traditional practice; how the industry’s changing; what we need to do to adapt. In many ways, the new PR strikes me as a conceptual cousin to the old PR. Now before you pummel me with a twitstorm of criticism, let me clarify: it’s similar if you go back to the essence of PR and its best practices, like two-way symmetric communications (aka conversations). With MSM in a downward flux and the rise of social networking, there will come a time in the not so distant future…

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Inside PR #170…recording

In the grand broadcast tradition of summer re-runs and new fall shows, we’re happy to say that Inside PR is back! This season, the shows are going to be completely scripted… OK, maybe not. But they will be tighter with a main theme and some special features including 4Qs: four-questions for PR and social media luminaries; and ‘-30-‘, where Terry, Dave and I sound off on a topic of our choice for half a minute. (I promise I’m going to time my segment from now on.) We’re also planning to take the show on the road for more live recordings.…

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Two-way street

Not too long ago I got an email from a person I didn’t know with the subject line: ‘I was just on your blog’. Well, naturally I was curious. I opened the note only to read how much the woman liked my blog (flattered) and, how she felt it was an ideal place to promote a giveaway for of a pair of Ugg boots. She even offered $100 if I could drive enough traffic to her site. Well, thanks but no thanks. It was clear she hadn’t read my blog or bothered to engage me other than by offering a…

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FDOC*

*First day of class… Many of you know that Saturday was my first day teaching a 14 session course on social media at McMaster University. And while I’ve guest lectured many times, presented at conferences and meetings, done keynote addresses, I don’t mind saying I had opening night (day?) jitters. Walking into the class I felt much like I did as a student. Except my desk was facing the other direction. It put my own education in a slightly different perspective. With a course on social media, one of the challenges I think we’ll face is the ‘body of knowledge’…

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A tour of my homes

Where to begin: the Manse in Malibu? Pied-a-terre in Paris? Cottage in Collingwood? Bungalow in Buffalo? Truth is I have one house and an office (both in Toronto). And, on most days that’s where you’ll find me. But online is another story. Especially with the rise of social networks. Now, we all reside in many different locales. In fact, if you tally up the number of cyber homes we have, you’d think we’ve all become jet-setters, constantly flitting from one place to another. Which is, in a way, what we do. And that makes it a lot more challenging for…

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Back to school

Every fall, I (and a ton of other folks) get nostalgic about returning to school. Of course, I never did, though there were times when I seriously considered it. But now I am heading back to the hallowed halls of academe – as a sessional instructor at McMaster University’s PR program. I’m teaching a class in Social Media for PR (you need to scroll down to see it). As a first-time course, there’s a lot to think about and prepare. My goal is to present a strategic framework that shows how to integrate social media and PR. There’s going to…

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