Tweets in review – October 18 – 31

Here are my Twitter notes for the past couple of weeks. Look forward to hearing if you have any more to share. Good reason to dream big: @zaigham_inc RT @milesnadal: “You are what you think about all day long.” -Robert Schuller Looking into the social...

Eye for pharma – a social media diagnostic coming to Toronto

When we created energi PR, we brought together the leadership and expertise from two successful agencies, as well as a roster of great clients. And one of the benefits for me was that in addition to consumer and corporate, we now had a healthcare practice.  Anyone...

Tweet in review – October 11-17

This is the beginning of  ‘the tweet in review’, a regular feature on my blog that highlights some interesting, helpful or amusing tweets I’ve read in a given week. Essentially, it’s my twitter notes. Have a look and let me know what you think....

The long and winding tweet…

I think my journey on Twitter has been similar to that of many folks. I began perplexed and frustrated until I gave it a second (or third or fourth) try and then bumped around a bit till it started to make sense. That happened around the time I was able to conjugate...

Measurement matters to Third Tuesday Toronto – Twitter notes

What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...