Monthly Archives: October 2010

Tweets in review – October 18 – 31

Here are my Twitter notes for the past couple of weeks. Look forward to hearing if you have any more to share. Good reason to dream big: @zaigham_inc RT @milesnadal: “You are what you think about all day long.” -Robert Schuller Looking into the social media crystal ball: @soniyamonga According to @SmartCompany, the next 10 social media trends – do you agree with this outlook? http://bit.ly/9R61Mb Space is clearly at a premium in Toronto: @blogTO No parking for toys! A great find in the blogTO Flickr pool –>http://bit.ly/c3mOx6 #funny #photos Changing with the new PR landscape: @ThePRCoach #SoloPR too: The 7 New Roles Agencies Must…

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Eye for pharma – a social media diagnostic coming to Toronto

When we created energi PR, we brought together the leadership and expertise from two successful agencies, as well as a roster of great clients. And one of the benefits for me was that in addition to consumer and corporate, we now had a healthcare practice.  Anyone who’s worked in that sector understands its complexities and how different it is from consumer PR. Add social media to the mix and there are even more hurdles and yes, many opportunities too.  Patients are sharing resources on research and treatments, asking questions and voicing concerns, bloggers are presenting their perspective, communities of interest are…

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Tweet in review – October 11-17

This is the beginning of  ‘the tweet in review’, a regular feature on my blog that highlights some interesting, helpful or amusing tweets I’ve read in a given week. Essentially, it’s my twitter notes. Have a look and let me know what you think. I hope you’ll add to the list. Week of Oct 11 to 17: New blogging and social media resource: @ginidietrich Introducing For Bloggers, By Bloggers from @dannybrown http://j.mp/bHs54g. A first glimpse of Google TV: @zaigham_inc Sony Airs First Google TV Commercial http://nblo.gs/9eJca. Sometimes, the volume of data that passes before us is a bit daunting. Here’s a 10 month…

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The long and winding tweet…

I think my journey on Twitter has been similar to that of many folks. I began perplexed and frustrated until I gave it a second (or third or fourth) try and then bumped around a bit till it started to make sense. That happened around the time I was able to conjugate the verb ‘to tweet’ in public. On Inside PR #2.23, Gini, Joe and I talk about Twitter, how we use it, which platforms we’re on and the value it brings to communications. And, as much as some thrive on the ego-boost of new followers, balanced, of course, by…

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Measurement matters to Third Tuesday Toronto – Twitter notes

What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our programs’ success. Last week, Third Tuesday Toronto held a full-day session on social media measurement featuring panel discussions with industry thought-leaders, supplier presentations and an insightful opening keynote by KD Paine.  (She also wrote a great post about the panel she moderated on future trends.) There was much discussion, both in the room and online. Here’s a snapshot…

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