Monthly Archives: November 2010

Joseph Thornley: on social media measurement

Today in my social media class, Joe Thornley made the trip to Hamilton and offered his ‘measured’ approach to social media… measurement, that is. He began by talking about strategies to consider and how to set goals and then provided demos of some of the tools, both free and paid, that individuals and organizations can use. Here are my Twitter notes for the lecture. (I normally can’t tweet much when I’m teaching, so this was a welcome break.) @thornley: (#mcsmpr): Social media measurement is not about the pretty pictures & graphs… it’s the analysis; look for insights. 1st step in…

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Ladies and gentlemen… presenting my social media class

For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton.  Like the first time, the class is a diverse group that includes both recent grads who are completing their PR certificates, and working communicators in their 30s and 40s looking to upgrade their skills and familiarize themselves with some of new tools. While it’s a bit of a schlep from Toronto to Hamilton early on a Saturday morning, I always look forward to the discussion and questions and watching the students find their voices and and…

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Remembrance Day

Each month, I write a brief president’s message for the CPRS Toronto eblast.  And I thought I’d share my most recent post because it touches on Remembrance Day. A key part of strategic communications is the art of remembering; that is, reflecting on past events and behaviours and understanding how they might shape or alter what comes next.  And this being November, I feel that remembrance takes on a whole other dimension.  To those of us whose parents or grandparents served in World War II, it may be hard to believe it’s been 65 years since it ended. And while…

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A new fall wardrobe

That’s what my blog redesign feels like. You know, those times when you walk into a store, see what you want, instinctively know it will fit like a glove without having to try it on, buy it and leave within 10 minutes… (OK, maybe that’s a man’s idea of the ideal shopping experience.) And in case you hadn’t noticed, the new colours match the energi PR website – which is also live.  Let me know what you think of the look – is it missing a tie? Accessory? Does it have the right shoes?  A special shout-out and thank you…

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