Monthly Archives: April 2011

The energi team is Aces

Wednesday was the annual CPRS Toronto ACE awards – celebrating the best PR programs of the 2010.  As president, I have the honour and pleasure of congratulating the recipients and handing out the awards. Special thanks to the committee for a wonderful and streamlined event, meaning I didn’t slow down the process posing for photos with all the winners. (Last year, it took me a week to wipe the silly grin off my face :).) This year’s gala had a double meaning for me.  I was excited to present energi PR with our first award – a gold for media…

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Inside PR 2.51: taking the right steps in your career

I have a confession. I didn’t push the red button on my Zoom this week and had to re-record the first part of my tracks for this week’s show – solo. I had a listen and think the podcast sounds pretty smooth. And I want to give a big thank you to our producer, Kristine Simpson for going above and beyond and putting it all together!  Here are the show notes: This week we start with a listener comment – a tweet, really – from @autumnthompson who asks what a new person like her can do to further her career. In past…

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You’re killing me with your tone

When I started out as a comedy MC, I used to think killer material was all that mattered. If you had the best jokes, sharpest lines and coolest concepts (and I don’t mean props), you’d win over the crowd every time. It didn’t take me long to realize how wrong that was.  As much as I hated to admit it, I soon learned that delivery is just as – or in some cases more – important than the writing.  

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Dear CEO – some friendly advice

Last fall, my good friend Gini Dietrich asked me and 30 other senior PR and marketing folks to contribute to a project she was working on. She was compiling a collection of letters to an unnamed CEO offering our honest perspective and advice. The result is the recently published ebook, Dear CEO, now available on the SpinSucks website. I think the ebook and her latest project, SpinSucksPro – a fresh take on how agencies can add education modules to their suite of services – are great examples of how Gini and her team innovate and push the boundaries of our profession. Both…

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My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :)). We come together to talk and learn about the business of PR – what’s new, what we need to change and where we’re heading. I caught my first glimpse of social media at CA via Giovanni Rogriguez and grasped the importance of billable hours (don’t ask) from Mark McNeely.

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Living a life online

Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream… And of course we need to be mindful of the people sitting right next to us IRL, who may or may not share our social convictions… In last Sunday’s New York Times, an article about all the wonderful experiences our online friends have that we may not or may not be a part of talked about FOMO – the Fear Of Missing Out (yipes-once something gets an acronym-you know it’s a major concern :)).  

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Agency lessons I learned from Mad Men, part two

In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my breath till season five.) Earlier this year, I wrote about some agency life lessons I learned from the show. As I reflect on season four, a few more spring to mind:

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PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of social media executions across all disciplines. This is markedly different than it’s been in the past, when PR focused on publicity, events, speaking engagements, internal communications and other influencer outreach. Advertising was all about creative – usually TV, print and radio. Digital was the web presence; did someone say microsite? Media…

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