Monthly Archives: April 2011

The energi team is Aces

Wednesday was the annual CPRS Toronto ACE awards – celebrating the best PR programs of the 2010.  As president, I have the honour and pleasure of congratulating the recipients and handing out the awards. Special thanks to the committee for … Continue reading

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Inside PR 2.51: taking the right steps in your career

I have a confession. I didn’t push the red button on my Zoom this week and had to re-record the first part of my tracks for this week’s show – solo. I had a listen and think the podcast sounds pretty … Continue reading

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You’re killing me with your tone

When I started out as a comedy MC, I used to think killer material was all that mattered. If you had the best jokes, sharpest lines and coolest concepts (and I don’t mean props), you’d win over the crowd every … Continue reading

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Dear CEO – some friendly advice

Last fall, my good friend Gini Dietrich asked me and 30 other senior PR and marketing folks to contribute to a project she was working on. She was compiling a collection of letters to an unnamed CEO offering our honest … Continue reading

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My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go … Continue reading

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Living a life online

Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream… And of course we need to be mindful of the people sitting right next to us IRL, who may or may not … Continue reading

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Agency lessons I learned from Mad Men, part two

In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my … Continue reading

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PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan … Continue reading

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