Archive

July 2011

If the media model is broken, is PR far behind?

We all know MSM is in trouble and has been for some time. And because of that, many outlets are experimenting with innovative ways to reinvent themselves. This isn’t new. But it was reinforced recently at MESH11.

Emily Bell, formerly of the Guardian and now director of the Tow Center for Digital Journalism at Columbia University, says media has been shaken, turned and dropped from 30,000 feet and the new media landscape will comprise low revenue streams, low profitability and smaller organizations.  Huffington Post’s social media manager, Rob Fishman, claims that because information is no longer scarce, content becomes more about value than cost.

We accept that media is changing (has changed) irrevocably and the pay wall is not a fortress they can hide behind.

Which got me thinking: what does that mean for PR?

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There’s no business like Funny Business

I’m proud to say Jeff Silverman has been a good friend of mine for years and I’ve had the opportunity to work with him in various capacities throughout his many entrepreneurial forays. He’s probably best known as the president of Yuk Yuk’s, Canada’s largest chain of comedy clubs (client) and the birthplace of Canadian standup.

Jeff’s also a natural storyteller whose new book, Funny Business: Business Lessons with a ‘Cents’ of Humour, is filled with gems and insights about his rock and rollicking career.  

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Have you seen my new time share? It’s Google+

You may have noticed I haven’t written a blog post in over a week.  I guess I should have warned you that I’d be spending time away.  But the truth is I didn’t know till it happened.

After a few days in Winnipeg, I decided to use the rest of the week to enjoy new time share.

I’m talking about Google+.  

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:) !!!!! :(

As you can see, I’m writing in code. And it’s not to denote an expletive.

In this case, I’m using Emoticonese, the alphabet of punctuation 2.0.

My headline can be roughly translated as: ‘Mixed feelings for exclamation points’.

I started thinking about punctuation after reading a NY Times article on the use and overuse of exclamation points – or screamers – in emails.

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Inside PR 2.61: Summertime…and the reading is easy

This post was originally published on Inside PR 2.61.

A few weeks ago on Inside PR 2.58, the summer movie releases gave us the idea to talk about films on PR. And thanks to a suggestion from Jody Koehler, we’re opening the page to PR (and business) books we’re currently reading and a few ‘classics’ we’d like to recommend.

Here’s our list:
Content Rules by Ann Handley and C.C. Chapman – a smart and insightful primer on curating or creating content.

Groundswell by Charlene Li and Josh Bernoff – the bible for any PR person moving into the digital world.

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