Monthly Archives: March 2012

Counselors Academy: a double major in business and PR

  This is a slightly revised version of the message I wrote as chair of the 2012 PRSA Counselors Academy conference, which is, as I've said on a number of occasions, my PR highlight of the year. I've learned more … Continue reading

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Inside PR 2.92: Is it social media or social business?

This post was originally published on Inside PR 2.92. We start with some exciting news about Inside PR’s new partnership with PRSA.  We’re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact … Continue reading

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Are we in an era of PR crises?

Social media amplifies, the good, the bad and the PR crisis. It seems that every week some sort of issue percolates to the surface and catches our attention because of the combination of social media and an organization's failure to … Continue reading

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Inside PR 2.90: We indemnify you

This post was originally published on Inside PR 2.90. First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how … Continue reading

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Forecast from my social media barometer

PodCamp Toronto is an unconference at its best – a volunteer planned two-day event every February on the campus of Ryerson University – where URL meets IRL with equal parts learning and socializing. The casual atmostphere takes you back to days … Continue reading

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