March 2012

Counselors Academy: a double major in business and PR


This is a slightly revised version of the message I wrote as chair of the 2012 PRSA Counselors Academy conference, which is, as I've said on a number of occasions, my PR highlight of the year. I've learned more about running a business, understanding people and communication industry trends and challenges from Counselors than anywhere else (including Mad Men :)).

If you're a PR agency owner or leader, I'd encourage you to check out this year's schedule and join us in New Orleans. Feel free to contact me if you have any questions or want more info. 

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Inside PR 2.92: Is it social media or social business?

This post was originally published on Inside PR 2.92.

We start with some exciting news about Inside PR’s new partnership with PRSA.  We’re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact conference.  They’ve got a great line-up of speakers and we’re planning to record a number of interviews with social media influencers that we’ll use on future shows.  Stay tuned for more details…

This week, we feature an interview with Giovanni Rodriguez that roving reporter Martin conducted at SXSW

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Are we in an era of PR crises?

Social media amplifies, the good, the bad and the PR crisis. It seems that every week some sort of issue percolates to the surface and catches our attention because of the combination of social media and an organization's failure to communicate.

I attended a Council of PR Firms panel on this subject at SXSW with industry leaders Gary Stockman, CEO, Porter Novelli, Bob Pearson, president, W20 GroupMelissa Waggener Zorkin, CEO, president, and founder, Waggener Edstrom Worldwide and Mark Stouse, VP and global communications leader, Honeywell Aerospace.  The group felt the last part of 2011 and early 2012 had more than its share of PR crises and looked at five high profile cases and whether or not the organizations involved used communications effectively to help resolve them.

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Inside PR 2.90: We indemnify you

This post was originally published on Inside PR 2.90.

First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them and how to measure the results.  It also has a Social Advisor tool that acts like a virtual consultant and answers the question: what do you do next? 

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Forecast from my social media barometer

PodCamp Toronto is an unconference at its best – a volunteer planned two-day event every February on the campus of Ryerson University – where URL meets IRL with equal parts learning and socializing. The casual atmostphere takes you back to days when social media was mostly outside the status quo.  Of course PodCamp, like social media, is more mainstream but that entropic start-up energy is still very much at its core.

This year, I gave a talk called 'Social Media Barometer' – my take on some of the recent trends and changes happening in the social communications space. It's by no means exhaustive; more of a roundup of some of the developments and tools that have caught my attention recently.  And it's all new material, so to speak.

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