ABOUT MARTIN

I’m a digital/social media/communications guy with roots in PR and the creative arts. I lead custom-tailored social media and communications workshops and training sessions for organizations large and small. And I work with clients to develop their content marketing and social PR strategies and plans.

I’m also a Lynda.com author, co-host the Inside PR podcast, and a former columnist for Marketing Magazine.

I developed a Digital Strategy and Communications Management Certificate at University of Toronto School of Continuing Studies and teach several courses there. And I’m a social media and PR prof at Seneca College.

I’m past-chair of PRSA Counselors Academy; a member of the South by Southwest Interactive Programming Committee and the Social Media Week Toronto Advisory Board; and past-president of CPRS Toronto.

And if you want to go back far enough, I’m a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex journalist/standup comedy MC/ad copywriter; and former Winnipegger. I graduated with a BA in General Honours Fine Arts from York University and am currently completing a McMaster-Syracuse Master of Communications Management degree.