About

   Hello!

I’m a digital/social media/communications guy with roots in PR and the creative arts.

I develop and record courses for LinkedIn Learning, conduct artificial intelligence research and lead digital and generative AI training workshops. And I write a popular Digital Marketing Trends newsletter on LinkedIn.

I’m an adjunct professor at the York-Schulich School of Business and associate director of the Future of Marketing Institute, a digital strategy instructor at McMaster University and a member of the Institute for Public Relations Digital Media Research Center. 

I have a Master of Communications Management (MCM) from McMaster-Syracuse Universities and BA in General Honours Fine Arts from York University.  I’m the 2019 recipient of the IPR Best Master’s Thesis Award and received the 2024 Thought Leader Award from CPRS. And I’m a past chair of PRSA Counselor’s Academy and past president of CPRS Toronto.

And if you want to go back far enough, I’m a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.

Honors and Awards

• 2024 CPRS Thought Leader Award
• 2020 CPRS Outstanding Achievement Award
• 2019 Institute for Public Relations Best Master’s Thesis
• 2019 CPRS Toronto Lois Marsh Leadership Award