About

Hello!

I’m a digital/social media/communications guy with roots in PR and the creative arts focused on helping companies understand and implement generative AI.

I’m the head of AI training for Phyusion, develop and record courses for LinkedIn Learning and conduct artificial intelligence research. And I write a popular AI and Digital Marketing Trends newsletter on LinkedIn.

I’m also an adjunct professor at the York-Schulich School of Business and associate director of the Future of Marketing Institute, a digital strategy instructor at McMaster University and a member of the Institute for Public Relations Digital Media Research Center. 

I have a Master of Communications Management (MCM) from McMaster-Syracuse Universities and BA in General Honours Fine Arts from York University.  I’m the 2019 recipient of the IPR Best Master’s Thesis Award and received the 2024 Thought Leader Award from CPRS. And I’m a past chair of PRSA Counselor’s Academy and past president of CPRS Toronto.

And if you want to go back far enough, I’m a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.

Honors and Awards