Content marketing: how to unlock creative ideas

Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company of Mad Men…almost. The...
Where are you going, PR?

Where are you going, PR?

Or really, what’s our future going to be? Are we about to be relegated to the publicity junk heap of the Interwebs? Not that there’s anything wrong with publicity.  As a proud, former publicist I believe there’s much value for that. There’s an...
Make like Roger Sterling – and learn to adapt

Make like Roger Sterling – and learn to adapt

I’ve recently run into two people I used to know – both respected members of the Canadian literary community. There was a time when a nod from either of them could propel a career to a higher plane. Each is smart and accomplished, with a biting sense of...
We’re all in showbiz – take two

We’re all in showbiz – take two

A little more than a year ago, when I returned home from Counselors Academy conference in New Orleans, I wrote a post called We’re all in showbiz. Clearly this is something I associate with Counselors because it was the subject of the 52N (five minutes to...