May 11, 2013
Since 2005, as many of you know, PRSA Counselors Academy has been my annual must-attend PR event. In fact, I get so much out of the conference I volunteered to be its 2012 conference chair. This year #CAPRSA is being held in Austin, Texas June 9 to 13, and in addition...
Oct 15, 2012
Earlier in the year, I wrote a story for PR News (subscription required) about why public relations agencies are lagging behind in our social and digital world. It’s still timely, so I thought I’d share an updated version with you. Many PR firms...
Oct 11, 2012
Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a...
Jul 3, 2012
For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on...
Jun 25, 2012
It’s too by the book. I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of issues of its own. I was slightly out of my element...
