Tag Archives: blogging

Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age … Continue reading

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What’s new? A roundup of new digital and social media apps, changes and news

Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators. Sometimes I found things, … Continue reading

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Social Media Barometer comes to PRSA Western District Conference

What Canadian wouldn’t want to be in Arizona in April? Especially when you can combine the idyllic weather with the high calibre programming Abbie Fink and Michelle Olson have curated for the PRSA Western District Conference, April 18 to 20. … Continue reading

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Digital Strategy Foundations class – talented first group sets the bar high

About three months ago, I stood in front of a group of 25+ students who’d enrolled in the inaugural U of Toronto SCS Digital Strategy Certificate Foundations course.  I asked them to introduce themselves and talk about what they do. … Continue reading

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The difference between writing, editing and publishing

It wasn’t so long ago when those were all separate functions. You wrote something, sent it around and if you were fortunate enough to be accepted, your work was edited and then published. That changed with social media. The roles … Continue reading

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Inbound or outbound PR

I’ve been thinking about this a lot lately. Because PR, and specifically media relations/publicity, seems perched on the edge of the inbound-outbound marketing fence. Neither on one side nor the other. And that’s a challenge for the industry trying to … Continue reading

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Are you socially insecure, part two

Last week I wrote about online security and how important it is to change passwords in order to safeguard your accounts and privacy. Now I want to talk about that other type of insecurity – the psychological kind. As individuals … Continue reading

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Hello again…

– Well. You’re back. – Um, what? – It’s been a while since we’ve seen you here. – Yes. Yes, I guess it has. – So… what have you been up to? – What do you mean? – I mean, … Continue reading

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Introducing my 2012 social media class

One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal … Continue reading

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The difference between paid and earned

It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or  some combination of the above. Of course, we’ve all heard stories of … Continue reading

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