Aug 6, 2016
I was listening to BuzzFeed Canada’s social media editor Elamin Abdelmahmoud give a talk at Social Media Week Toronto. He said about 75% of the content they produce isn’t published on Buzzfeed.com. That surprised me. Here you have a successful digital media outlet...
Apr 2, 2015
Nov 13, 2014
Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age where relationships and trust are...
Apr 17, 2013
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators. Sometimes I...
Mar 9, 2013
It wasn’t so long ago when those were all separate functions. You wrote something, sent it around and if you were fortunate enough to be accepted, your work was edited and then published. That changed with social media. The roles blurred and in many cases if you’re a...
