Why it’s tough to be creative at work

Why it’s tough to be creative at work

Have you ever been called into a brainstorm and thought I’ve got so much on my plate today, I just can’t face being creative. Or when you do come up with an idea, do you feel it’s nitpicked so badly it becomes unrecognizable from what you first...
Serendipity and the creative power of small data

Serendipity and the creative power of small data

Big data is all around us. You can sense it – or rather, it senses you. We may even be heading toward a data singularity, a time in the not so distant future when sensors all around us will send vast amounts of information to a centralized source to learn and adapt in...
Social media is a lot like improv

Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re also polite, happy to...
In praise of bad ideas, not bad judgment

In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent...
Get into the Zen of content marketing by finding your inner Ps

Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking about communications and how we...