Tag Archives: McMaster course

Introducing my 2012 social media class

One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal point of view. Now that we’re well into the term, I thought I’d introduce this year’s group. As before, the subjects are as eclectic as the students and range from a hockey goalie’s perspective on the ice (and off); profiles of visual artists from northern Ontario; an urban view of fashion, beauty, travel and photography; a shoppers guide to finding…

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Back to school – McMaster social media course begins September 15

One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK table) Saturday mornings for another session of Building Social Media Relationships, a 13-week course at McMaster University School of Continuing education. This is the fourth time I’ve taught the class. We begin with an overview of communications and network theory and their impact on social media strategy and move into modules on content marketing, community engagement, blogger relations, ad exchanges, issues management and…

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Presenting my social media class 2011

It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything the students are passionate about.  Because the group is from communications and marketing, the writing is strong and you can hear people's voices come through.  And because they range in age from recent grads to boomers, you'll find an eclectic array of subjects. 

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Student or master

Last week, I started teaching my my third social media class at McMaster University. I’d recently been spending time getting ready for it (my excuse for not blogging?), finalizing course materials, assignments and the opening lecture. This got me thinking about my role as instructor.  

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School daze…social media class starts September 10

Every fall I get the urge to return to school (lots of people do). And for the past two years I’ve been able to satisfy that need thanks to the social media course I’m teaching at McMaster University. It’s starts again September 10 and offers PR and marketing students an opportunity to learn about, understand and try social media tools in an informative and (hopefully) fun environment.  

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Joseph Thornley: on social media measurement

Today in my social media class, Joe Thornley made the trip to Hamilton and offered his ‘measured’ approach to social media… measurement, that is. He began by talking about strategies to consider and how to set goals and then provided demos of some of the tools, both free and paid, that individuals and organizations can use. Here are my Twitter notes for the lecture. (I normally can’t tweet much when I’m teaching, so this was a welcome break.) @thornley: (#mcsmpr): Social media measurement is not about the pretty pictures & graphs… it’s the analysis; look for insights. 1st step in…

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Ladies and gentlemen… presenting my social media class

For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton.  Like the first time, the class is a diverse group that includes both recent grads who are completing their PR certificates, and working communicators in their 30s and 40s looking to upgrade their skills and familiarize themselves with some of new tools. While it’s a bit of a schlep from Toronto to Hamilton early on a Saturday morning, I always look forward to the discussion and questions and watching the students find their voices and and…

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FDOC*: social media learning curve

It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 a.m.).  Turned out the class was listed in two rooms and the students were doing the same thing as me: patiently waiting and wondering what was going on. Once we got settled, we reviewed the course outline and I talked about social media in general and the things we’d be covering and from the questions and looks on some faces,…

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Back to Mac – social media for PR course starts September 11

Most of us learn about social media from the school of hard clicks. We Stumbleupon sites…download apps…subscribe to blogs…read and bookmark cases…tweet out links…test our ideas…and gain a working knowledge along the way. And now there are also academic courses if you’re looking to understand social media in a more formalized environment (plug alert). This fall on September 11 (not the greatest date to begin anything) and continuing for 14 Saturdays, I’ll be at McMaster University teaching a course in social media for PR.  It’s the second time I’m offering it. The class combines communications theory with practical instruction in…

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More energi… on Inside PR

It was a funny feeling – announcing our merger, creating a whole new energi, so to speak, and then having to rush off to Hamilton for two days; 15 hours of lectures/instruction at McMaster to a group of smart, local business people who wanted to learn about social media. And while I enjoyed the sessions, I felt a bit dislocated being away from the action after the initial burst of merger excitement.  This week, neither Gini Dietrich nor I were able to record Inside PR. (Gini was injured on her bike but is OK; and you know about me.) So…

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