Tag Archives: McMaster course

Introducing my 2012 social media class

One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal … Continue reading

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Back to school – McMaster social media course begins September 15

One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK … Continue reading

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Presenting my social media class 2011

It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything … Continue reading

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Student or master

Last week, I started teaching my my third social media class at McMaster University. I’d recently been spending time getting ready for it (my excuse for not blogging?), finalizing course materials, assignments and the opening lecture. This got me thinking … Continue reading

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School daze…social media class starts September 10

Every fall I get the urge to return to school (lots of people do). And for the past two years I’ve been able to satisfy that need thanks to the social media course I’m teaching at McMaster University. It’s starts … Continue reading

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Joseph Thornley: on social media measurement

Today in my social media class, Joe Thornley made the trip to Hamilton and offered his ‘measured’ approach to social media… measurement, that is. He began by talking about strategies to consider and how to set goals and then provided … Continue reading

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Ladies and gentlemen… presenting my social media class

For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton. ┬áLike the first time, the class is a diverse group that includes both recent grads who … Continue reading

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FDOC*: social media learning curve

It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 … Continue reading

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Back to Mac – social media for PR course starts September 11

Most of us learn about social media from the school of hard clicks. We Stumbleupon sites…download apps…subscribe to blogs…read and bookmark cases…tweet out links…test our ideas…and gain a working knowledge along the way. And now there are also academic courses … Continue reading

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More energi… on Inside PR

It was a funny feeling – announcing our merger, creating a whole new energi, so to speak, and then having to rush off to Hamilton for two days; 15 hours of lectures/instruction at McMaster to a group of smart, local … Continue reading

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