Supercharged storytelling for startups at SXSWV2V: 10 ways to get started

These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels.

We live in a world with an overabundance. So how can you break through? That was the subject of my workshop at SXSWV2V.

Here are 10 tips to get started: 

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What’s new – week of April 24, 2013

NewIn the last week, we saw a fair bit of activity on the mobile front by some of the bigger social networks – and especially Twitter.

Here’s a recap of what’s new:

Yesterday the AP Twitter account was hacked and sent out a false tweet about the U.S. President being hurt. This led to a stock market tumble and then a quick recovery when the story was proved false.  It highlights the need for all of us to filter and verify content before we spread it. That may slow us down a bit, but it’s worth it. The latest hacking led to speculation that Twitter will soon launch a two-step authentication process to make its site a bit more secure. 

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Three business lessons from the publisher of the New York Times

One of my old media pleasures, as many of you know, is reading the print edition of the Sunday New York Times. For one thing, the writing and thinking is always insightful and, sitting with my coffee on a Canadian weekend morning, I feel more connected to the centre of the world – NYC, that is :).

I also like how the articles vary in length from column to in depth feature and you can find stories that merit three pages or more – a different perspective from the always-connected-byte-size-social communications many of us rely on.

Today, there was a fascinating obituary/biography of former NYTimes publisher and scion, Arthur Ochs Sulzberger, who died on September 29. He took the reins of the family business when he was 37 and from the sound of things, expectations were not that high. His academic career was spotty, he may not have had the best journalistic instincts and by all accounts, he lacked experience for the role. 

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Morning dip – how I manage the social media overflow

I'm often asked how I find the time to what I do, which translates into: how I stay so active on social channels and especially Twitter and still get my work done.

A question for the ages…

It's not hard, really. But you have to make choices. 

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The face of a new media company

With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already figured that out. They start with data and effortlessly segue into ads. 

Then there's YouTube, (soon to be launching original channels with shows by well-known producers), not to mention Google+ and all the other Google products.  Twitter may claim otherwise, but aren't they really a social newswire?  LinkedIn has hired editors.  Pinterest is still in beta, but as a souped up catalogue with social elements, imagine the possibilities. 

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