Tag Archives: media

Where does your content live

Where does your content live?

I was listening to BuzzFeed Canada’s social media editor Elamin Abdelmahmoud give a talk at Social Media Week Toronto. He said about 75% of the content they produce isn’t published on Buzzfeed.com. That surprised me. Here you have a successful digital media outlet that gets a lot of hits on its site. And yet, the vast majority of its stories, videos and posts have their home somewhere else. What does that say for other brands and organizations? Hub and Spoke Needs a Tire Change In the last 10 years, social media has democratized the way media is delivered to audiences and that…

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Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of a social media addiction. (I’m trying to control it, really…) I read, click, share, work, read, work, share, create — though creation takes me a lot more time because it’s “deep work.” More on that below. 

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Micro-moments in PR

PR by the micro-moment – moment 1

Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find something out. NOW! Maybe it’s the title of a movie, the name of a hotel in New York or the person who built the Lego skyscraper installation on Bloor Street. And before you know it, you instinctively reach for your smartphone, as if nothing else mattered. And you start tapping.

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Arrogance of experience

Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age where relationships and trust are more important than ever. And the border between offering useful info and being a spammer is getting murkier all the time. So what can communicators do to stay helpful, relevant and not be perceived as a pest?

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Supercharged storytelling for startups

Supercharged storytelling for startups at SXSWV2V: 10 ways to get started

These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels. We live in a world with an overabundance. So how can you break through? That was the subject of my workshop at SXSWV2V. Here are 10 tips to get started: 

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What’s new – week of April 24, 2013

In the last week, we saw a fair bit of activity on the mobile front by some of the bigger social networks – and especially Twitter. Here’s a recap of what’s new: Twitter Yesterday the AP Twitter account was hacked and sent out a false tweet about the U.S. President being hurt. This led to a stock market tumble and then a quick recovery when the story was proved false.  It highlights the need for all of us to filter and verify content before we spread it. That may slow us down a bit, but it’s worth it. The latest…

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Three business lessons from the publisher of the New York Times

One of my old media pleasures, as many of you know, is reading the print edition of the Sunday New York Times. For one thing, the writing and thinking is always insightful and, sitting with my coffee on a Canadian weekend morning, I feel more connected to the centre of the world – NYC, that is :). I also like how the articles vary in length from column to in depth feature and you can find stories that merit three pages or more – a different perspective from the always-connected-byte-size-social communications many of us rely on. Today, there was a…

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The face of a new media company

With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already figured that out. They start with data and effortlessly segue into ads.  Then there's YouTube, (soon to be launching original channels with shows by well-known producers), not to mention Google+ and all the other Google products.  Twitter may claim otherwise, but aren't they really a social newswire?  LinkedIn has hired editors.  Pinterest is still in beta, but as a souped up catalogue…

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If the media model is broken, is PR far behind?

We all know MSM is in trouble and has been for some time. And because of that, many outlets are experimenting with innovative ways to reinvent themselves. This isn’t new. But it was reinforced recently at MESH11. Emily Bell, formerly of the Guardian and now director of the Tow Center for Digital Journalism at Columbia University, says media has been shaken, turned and dropped from 30,000 feet and the new media landscape will comprise low revenue streams, low profitability and smaller organizations.  Huffington Post’s social media manager, Rob Fishman, claims that because information is no longer scarce, content becomes more about value…

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