Tag Archives: Palette PR

A brand new PR energi…

Are you ready? I’ve got some really exciting Palette news. On July 1 Palette PR, the agency I co-founded with Louise Armstrong, is merging with Communications MECA to form a brand new agency – energi PR – we’re calling it Canada’s PR and digital/social media powerhouse. And we are jumping up and down thrilled! Today we told staff and clients. We’re posting a news release on our respective sites and on our new site – which really is ‘under construction’ till early July.  And tomorrow morning, we’re live on the wire. So what does this mean?  All Palette and MECA…

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Do you complify instead of simplify?

At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity. It’s at the heart of everything we do. But lately I’ve noticed that for some people and organizations simplicity has (simply) gone awry. And instead of making life easier, we make things more complex: we complify. Here’s what I mean. In the course of a workday, you notice something you’re doing is cumbersome and has too many pointless steps. You think, we should come up with a way to fix this. But instead of…

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The RfP speed-date

If you work in PR or communications (or any agency, for that matter), you’ve probably done lots of RfPs. In the current economy, it seems like there are more of these every day. Now, I’m happy to jump through all the hoops necessary to win a good piece of business, especially if it’s a brand I admire. However, think how much time we spend creating standout strategies and creative ideas that never see the light of day. Because when you get right down to it, there’s a lot of agency talent out there and the final decision is usually based…

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The blogosphere just got a touch of class

Ever wondered how to make a good impression on clients at a formal dinner? What about knowing where to draw the line between appropriate (or inappropriate) professional communications? My colleague, Louise Armstrong, combines her expertise in PR and etiquette in a new blog: A Call for Class. A thoughtful writer, Louise is setting out to examine the places where manners and modern communications meet. And you can be sure her posts will offer a keen perspective and useful advice. Have a read and let me (or Louise) know what you think.

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PodCamp 2009

If you’re a PR person interested in social media, blogging, podcasting and the latest developments, tools and trends, I’d encourage you to sign up for PodCamp 2009 in Toronto, Feb 21 and 22. It’s a great opportunity to learn more and have a chance to trade stories and meet other practitioners. This year, Palette is pleased to be one of the event sponsors. Hope to see you there.

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Something’s in the air

we sent out our Palette e-holiday card – a pretty timely idea, if do say so myslef. (You may need to double click on the image to get the gist.) Then a few days later, a cartoonist from the Toronto Star published an illustration using the same joke. Now, since our card pre-dated their visual, one could assume they ripped us off. I mean, we distributed it first – it was out there for all and sundry to see and the next thing we knew, someone bigger was taking credit for it. Did we call our lawyers? Threaten a lawsuit?…

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Palette named Canada’s #1 beauty PR agency

In a survey of Canadian beauty editors, conducted by Cosmetics magazine and announced in the April/May issue, Palette PR was named the country’s top beauty public relations agency. Tall poppies be damned. This is exciting news. You can imagine how thrilled we are. It’s the culmination of four years of dedication, creativity, great projects and clients and commitment to the Palette promise:– Simplicity – we’re here to make life easier, not more complicated– Energy – we don’t give up until we get results– Integrity – we’re always up-front and honest That’s the same approach we use for all the sectors…

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Plug: Giovanni Rodriguez speaking at CPRS Toronto event

On November 7, Palette PR (my agency) and CPRS Toronto are pleased to present Giovanni Rodriguez, who will be at The Spoke Club in Toronto delivering a talk entitled, ‘Why We Call it Public Relations’ – PR and its role in social media. If you’re interested in more information or to registerfor the event, please visit CPRS Toronto. But there are a limited number of spaces, so as they used to say in K-Tel ads, ‘don’t delay’. Hope to see you there.

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