Dec 14, 2013
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Sep 10, 2013
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Feb 20, 2013
And is that a bad thing? It is if it diminishes the quality of our relationships. And it feels like we may be heading in that direction. Let me explain what I mean. It wasn’t that long ago when I knew tons of phone numbers. And that helped me in my job as a...
