Ladies and gentlemen… presenting my social media class

For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton.  Like the first time, the class is a diverse group that includes both recent grads who are completing their PR...

Remembrance Day

Each month, I write a brief president’s message for the CPRS Toronto eblast.  And I thought I’d share my most recent post because it touches on Remembrance Day. A key part of strategic communications is the art of remembering; that is, reflecting on past...

A new fall wardrobe

That’s what my blog redesign feels like. You know, those times when you walk into a store, see what you want, instinctively know it will fit like a glove without having to try it on, buy it and leave within 10 minutes… (OK, maybe that’s a man’s...

Tweets in review – October 18 – 31

Here are my Twitter notes for the past couple of weeks. Look forward to hearing if you have any more to share. Good reason to dream big: @zaigham_inc RT @milesnadal: “You are what you think about all day long.” -Robert Schuller Looking into the social...

Eye for pharma – a social media diagnostic coming to Toronto

When we created energi PR, we brought together the leadership and expertise from two successful agencies, as well as a roster of great clients. And one of the benefits for me was that in addition to consumer and corporate, we now had a healthcare practice.  Anyone...